This week we interviewed one of our most enthusiastic and passionate Merker, he is always glad to help and ready to work. He wants to be part of this amazing community and his door is always open for merkers in need. Please meet Ori Segev!
- How did it all start?
— My business started when I found out that branding is not enough to get success. So I asked myself what more can I do for my customers because I want their success. I also believe it is the best thing that can happen for both of us. I figured out that I had to take them by the hand and help them with each step to continue the process. After I make the branding, I continue the process for however long it takes for each customer and their needs. I then make sure that they put all of the materials in the right place until they feel comfortable to work on their own. So far, it is proving itself. I specialize in startups and restaurant branding because I used to work and manage restaurants so it seems to come naturally to me. I make the branding from scratch. I work anywhere from strategic planning to normal design to graphic language to the website and then promoting it on Facebook as well as other social media platforms; I give the whole package. I do not do everything myself; I come from the design field and I have freelancers who help me.
- What difficulties have you faced along the way?
—First of all, being alone, being an independent business owner, sometimes gives you a feeling of loneliness. This is a difficulty that I believe all independent business owners feel. Another difficulty would be bureaucracy because of the mentality of payment in Israel; it can break a small business. For example, if you have a big customer, and he’s saying “I know I have to pay you but I will wait until I get the invoice in 60 days”. Because this is their policy and I am a small business, I do the job now, but I get paid in 60 days, so it could break me – this is a difficulty that everyone is familiar with in Israel. There’s also some difficulties in the personal field. When you are independent, you are married to the business; your wife is married to the business; and your children are married to the business; so it’s also a lot of pressure.
- How did you overcome those difficulties?
— I had a dream. When you have a dream, your difficulties become small obstacles that can’t hold you back. Specifically, I have personal mantras that I record for myself when I am in a good mood. The days when I am not in a good mood, I listen to these recordings 2-3 times a day to remember why I do what I do.
- What motivates you?
— My biggest motivation is my family because they are so important to me. I approach my work as if I don’t have a choice because I want the best for my family. If I am in a good mood, not only can I provide money and material things for my family, but I can also be a good father. This means that I have to invest in myself so my family can be better off. I have had to explain to my wife that if I am happy and positive then everything will be okay and that this is not just for me, but for the whole family. After explaining this to her she has gotten a better understanding of what I do. This is what motivates me, my family and my goals. I make sure to concentrate on my goals even in hard times and it makes me feel better.
- What would you consider as a success for your company?
— A part of my desired success would be shown in the numbers. With a number state of mind, profiting 80,000 shekels each month in my account would be considered a big success; Success, more spiritually, means that I would be free— free to do whatever I want. I believe that I can get to that level of freedom and even sometimes right now, I have that feeling of freedom. But my ultimate dream is to always be free because when I am like this, I make wonderful things and I feel better; I feel like butter, and everything runs smoothly, when I am in this situation.
- What qualities are most important for you as a team member?
— I have to connect to the person, like on a human-being level. The person has to be respectful, smart, and nice to be around. The other important qualities would be talent, commitment, and for them to understand me and my vision. It is very important to be committed.
7. Where do you see the company in 5 years?
— In five years, I see my company cycling hundreds of thousands of shekels each month on its own while I manage it all with a laptop on the beach drinking a beer. This plan would also include a small team of the best freelancers who work for me while I run the whole show. I can be drinking a beer, sleeping in bed, wherever. That’s the ultimate dream.
8. Why Merkspace?
— I came here two months ago when I was originally working in an office building. I even bought an office for my business and then I started to change my whole business strategy. My current partner here at Merkspace is someone I work with so I told him what I wanted to do with my business and he said, “why don’t you try to come [to Merkspace] to create a small business without excess expenses. You can also try to work with freelancers instead of the workers that are in your office. Try to think differently and maybe it could open the door for the future.” I know what networking is and I wanted a change of atmosphere, so for all of those reasons I came to try out my business here and I like it!
10. What did Merkspace do for you that helped your company grow?
— I have not spent enough time here to really see the full benefits that Merkspace can provide for my company, but within only a month and a half, I have already gained a few customers just from the Merkspace community alone. Currently I am making lessons of how to brand in order to help you brand your business; I use the website because it is another way that brings in customers to this class, so in this way, it is helping. But so far, the environment alone here at Merkspace has helped my business change in a positive way.